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TRICKY HIPS
Tricky Hips was my independent clothing label, which I successfully ran for six years. The brand offered affordable streetwear targeted at a youth clientele, drawing inspiration from international brands that were not readily available in Brazil.
Services:
Social Media
Website Assets
Emails
Motion Graphics
Set Design
Creative Direction
Role:
Creative Designer

SCOPE OF WORK
The Stay Wild collection was inspired by the laid-back lifestyle of California, capturing its vibrant mindset. The color palette echoed the warm hues of sunsets and sunrises, while the prints featured iconic sports and scenes from the East Coast of the USA.
I was responsible for conceptualising and designing the men’s products, as well as overseeing the entire campaign, including the website, emails, social media assets, and look book. Additionally, I managed suppliers and contractors to ensure the seamless execution of the collection, bringing the California-inspired vision to life.














ALL PROJECTS


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