GET TO KNOW ME BETTER
I AM A LONDON-BASED MULTIDISCIPLINARY DESIGNER WITH OVER 15 YEARS OF EXPERIENCE AND A COLLABORATIVE MINDSET, BRINGING IDEAS TO LIFE THROUGH BOLD CREATIVE THINKING, THOUGHTFUL DESIGN AND COLLABORATION.
EXPERIENCE
I've worked with brands including Moonpig, Heineken, Go City, Estée Lauder, GSK, Anglo American, Ann Summers and PizzaExpress, creating integrated campaigns and visual experiences across digital, print and physical environments.
My experience spans art direction, brand identity, digital marketing, motion graphics, editorial, packaging and experiential design. From initial concepts to final execution, I enjoy bringing ideas to life through compelling visual storytelling and thoughtful design.
I've also explored UX/UI and digital product design, applying user-centred methodologies to projects involving research, wireframing, prototyping and interface design.
Beyond agency and in-house roles, I founded and ran Tricky Hips, an independent clothing label, overseeing everything from brand identity and product development to art direction, photoshoots, ecommerce and marketing campaigns.
EXPERTISE
Creative & Brand:
Art Direction / Brand Identity / Integrated Campaigns / Visual Storytelling
Digital & Motion:
Web & Ecommerce / CRM & Email / Paid Media / Social Media / Motion Graphics / Presentations
Print & Experiential:
Editorial / Packaging / OOH / POS / Exhibition Design / Window Displays / Merchandise
UX/UI Design:
User Research / User Journeys / Wireframing / Prototyping / Usability Testing / UI Design
TOOLS
Illustrator
InDesign
Photoshop
After Effects
Figma
PowerPoint
Wix
Sailthru
AI tools
EDUCATION
Bachelor's degree in Set Design from the Fine Arts School of Rio de Janeiro Federal University. Completed extensive courses in Digital Product Design at Experience Haus and Graphic Design at Central Saint Martins, both in London. Additionally, studied Desktop Publishing at Panamericana Art and Design School and Marketing and Branding at The Higher School of Advertising and Marketing, both in São Paulo.
