TRICKY HIPS
Tricky Hips was my independent clothing label, which I successfully ran for six years. The brand offered affordable streetwear targeted at a youth clientele, drawing inspiration from international brands that were not readily available in Brazil.
Services:
Social Media
Website Assets
Emails
Motion Graphics
Set Design
Creative Direction
Role:
Creative Designer
SCOPE OF WORK
The campaign featured here was inspired by counterculture movements and anti-war sentiments, infusing the collection with a nostalgic vibe through its graphics, colors, and fabrics.
My role encompassed the full creative process, from conceptualizing and designing the men’s garments to leading the campaign’s art direction, set design, website, emails, lookbook, and social media assets. I also cast models, co-directed the photoshoot with the photographer, briefed the beauty artist, and managed suppliers, a web developer, a junior designer, and an illustrator. This hands-on approach allowed me to bring a cohesive and authentic vision to life across all aspects of the brand.
ALL PROJECTS
GO CITY
Digital, Motion and Print
HEINEKEN
Illustration, Digital, Motion and Print
KNOMO
Digital, Motion and Print
KOOVS
Digital, Motion and Print
ANN SUMMERS
Digital, Motion, Print and Window Design
TRICKY HIPS
Digital, Motion, Print and Set Design
TRICKY HIPS
Digital, Motion, Print and Set Design
HI BOUTIQUE
UX/UI Design
HOME CYCLE
UX/UI Design
