Koovs

Koovs.com is a leading Indian retailer offering affordable western fashion designed in London. The platform features a mix of Indian and international brands, along with exclusive collections from collaborations with global designers, bringing exclusive collections to the Indian market.

Services:

Social Media
Website Assets
Emails
Motion Graphics
Print Collaterals

Role:

Creative Designer

RETURN

SCOPE OF WORK

At Koovs, I played a crucial role in shaping the brand's visual identity across multiple platforms. I designed fresh, engaging homepages for the website on a weekly basis, ensuring that the site remained dynamic and aligned with current fashion trends. My responsibilities also included creating business-as-usual (BAU) assets for email campaigns, social media, short animations, and PPC banners, all tailored to Koovs' target audience.

Beyond digital design, I developed out-of-home (OOH) advertising and created high-impact ads that were featured in widely circulated Indian newspapers and cinema screens. These efforts contributed to increasing brand visibility and engagement in a highly competitive market.

Through this role, I honed my skills in graphic and digital design, motion graphics, and cross-platform branding, ensuring that Koovs' fashion-forward ethos was consistently represented across all customer touchpoints.