Ann Summers

Ann Summers is a British retailer known for its lingerie, adult toys, and erotic products. The brand is recognized for empowering women with bold, playful, and seductive fashion, while creating a fun and confident shopping experience. Ann Summers has a strong presence both online and in stores.

Services:

Social Media
Website Assets
Emails
Presentations
Motion Graphics
Print Collaterals
Window Design

Role:

Creative Designer

RETURN

SCOPE OF WORK

I was responsible for designing the Valentine’s Day campaign assets, ensuring they aligned with the brand's vibrant and playful aesthetic. The campaign featured a range of colorful props, including balloons, giant dice, and playing cards, to create an engaging and festive atmosphere.

For the store windows, we crafted a giant sculpture made of glossy heart-shaped balloons and complemented it with playing card vinyl decals. The floor was covered with a pink carpet to enhance the romantic ambiance, making the display a striking and memorable feature of the Valentine’s Day campaign.

SCOPE OF WORK

The Ann Summers Spring campaign was designed with a playful atmosphere, featuring colorful balloons and confetti. This vibrant theme was carried through all campaign assets, including digital, print, POS, and window displays.

To complement the colourful imagery, we created a range of hanging circles using clear acrylic for the windows and covered the floor with a fluffy purple carpet, enhancing the playful ambiance in line with the campaign’s look and feel.